Abstract: With the commencement of internet E-Commerce is rapidly growing market. Phishing is most popular attack possible in E-commerce environment as Phishing means is the attempt to gain sensitive information of an user such as usernames, passwords, and credit card details, by impersonating as a credible entity in an E-commerce. In this paper we have proposed new approach for secure online payment system using Visual Cryptography. In this Visual cryptography is applied on confidential data such as One-time password from which two shares are generated. One share is send to Client through Email and other is send to Merchant. Merchant in tern send share to Client, So that two-way authentication is done as well as whether the site is Phishing or non-phishing website -is detected.
Keywords: Online Shopping, Phishing, Shares, Visual Cryptography.