Impact of Corporate Social Responsibility on Community well-being among IT Industry.

Abstract: Corporate Social Responsibility (CSR) has grown to be a strategic tool for sustainable development globally, especially in emerging economies like India where CSR spending has been legally made compulsory through the Companies Act, 2013. Our research focuses on how CSR initiatives impact the community's well, being in the IT sector located in Tamil Nadu. Research studied four facets of CSR, environmental responsibility, social welfare programs, ethical business practices, and employee, centered CSR with reference to community well, being. It adopted a quantitatively research approach through the use of structured questionnaires. Out of the 384 surveys that were distributed, 116 completed ones were verified and analyzed using SPSS. The consistency and reliability of the findings were confirmed through the measures of Cronbachs alpha, KMO as well as Bartletts test. Analyse used multiple regression analysis to determine the relationship between the variables. The results reveal that both environmental responsibility and social welfare programs have a major effect on community well, being, whereas ethical business practices and employee, centered CSR have shown a moderate positive impact. The research work enriches CSR literature by presenting empirical evidence from the Indian IT industry with sectoral focus and also provides suggestions for policymakers and corporate leaders who are looking to create impactful CSR strategies.

Keywords: Corporate Social Responsibility, Community Well-Being, IT Industry, Tamil Nadu, Environmental Responsibility, Social Welfare Programs