KRUSHI INFORMER

Abstract: Telecommunication, especially mobile phones have the potential to provide solution to the existing information asymmetry in various lagging sectors like agriculture. India’s agricultural sector suffers from low growth rates and low productivity. Issues in access to information are weak points at every stage of the agro-supply chain. For small farmer-based economy like India, access to information can possibly enable better incomes and productivity to the farmers. Information and Communication Technology (ICT) in agriculture is an emerging field focusing on the enhancement of agricultural and rural development in India. Using innovation is a key measure in the rural domain. The advancement of ICT can be utilized for providing accurate and timely relevant information and services to the farmers. We propose an android based mobile interface consisting several applications which include agro-based crop information, weather updates, government policies updates, etc. In a country like India where rural base is wide, its relevance cannot be overlooked. In addition to facilitating farmers in improving the efficiency and productivity of agriculture and allied activities, the potential of IT lies in bringing about an overall qualitative improvement in life by providing timely and quality information inputs for decision making; IT can also be effectively used to strengthen the supply chain for agro-based companies for leading to better price realization by farmers.

Keywords: Agriculture , Market Rates , Farming .