A Review: Customer Relationship Management Classification using Data Mining Technique

Abstract: In business process, the role of Customer Relationship Management (CRM) is very important. CRM provides a customer classification and prediction, which is used for the optimization of business process. In new trends of CRM, one of them is Social customer relationship management (SCRM). In the system we are using a data mining technique to implement customer classification in CRM as we need to analyze the mass volume of data. The research reviews the basic concepts of CRM and Data Mining Techniques. This paper describes many data mining techniques used for the CRM model.

Keywords: Data mining, Customer relationship management, CRM, Data mining techniques.