Benefits and Drawbacks of M-Commerce in India A Review

Abstract: The purpose of this research paper is to identify factors affecting the adoption of M-commerce. The significant growth of M-commerce application is remarkable in India. More and more consumer is transferring to M- commerce to achieve better and fast transaction into market. M-commerce is complex in nature and includes changing procedure in market. M-commerce is emerging level in India. The astounding rate growth in mobile penetration in India, higher mobile technology and networking is coming day by day. Now a mobile phone is not only use for text SMS or phone call but also be used for many other activities like browsing of internet chatting or other virtual activities .This research paper identifies the factors affecting the adoption of M-commerce. This paper‟s theoretical contribution is to explain the „How‟s M-commerce is developing in India and to identify clear contexts and assistant mechanism.