Implementation of Context Ontology in Social Media Monitoring for Crisis Management

Abstract: Social media have emerged as the biggest innovation in the field of information technology in last decade. Using social media people share their daily life events with other people. All major business companies use social media to advertise their brands. So, social media play an important role in shaping the publicity of their brands, but sometimes also lead to crisis situation for a specific brand. To address this issue, the paper proposes an ontology model to monitor the social media. The main advantage of the model is its language independence. Motivation is early detection of such news automatically before it leads to any crisis situation.

Keywords: Ontology, Context, Social Media, Crisis Management, Multilingual Knowledge