SOCIAL MEDIA SECURITY AND PRIVACY: A Complete Review and Analysis

Abstract: With rapidly growing technology social media has now become a part of everyone’s daily life. From sharing the data like our personal information, text and many other things. We have also started sharing news articles and related pictures on social media platforms, different advertisements, marketing techniques, surveys, jokes, videos in the Entertainment domain. It provides a platform for users to connect with their family, friends, and other people globally. The information shared in social networks spread so fast, that makes it very comfortable for attackers to get access to the user’s information. While enjoying the content available on Social Media, secrecy and privacy of Social media need to be maintained from various possible areas. There are various security and privacy issues when a user shares his information like uploading personal data such as photos, videos, and audio. The information that is to be kept confidential, must be made private. To resolve these problems, we are writing this paper which reflects a thorough review of different security and privacy threats and the possible solutions that can be proved beneficial in providing full-fledged security to social network users. In addition to this, we have also discussed some other defensive approaches to Social media security.