The Influencer Equation: Unraveling the Science of Social Media Impact

Abstract: - In the digital world that we are in today, influencer marketing is an essential part of the process to improve the growth and sales of the brand. The main focus of this project is to determine the influence of the different influencers on the growth of the brand using data analysis. The data that is provided contains information about the campaign ID, platform, influencer type, campaign type, start date, stop date, engagement, estimated reach, product sales, and campaign duration. The main focus of the project is to determine the influence of the engagement of the influencers and the type of influencers on the sales of the product using statistical and machine learning methods. However, the main focus is to determine the percentage value of the influence of the individual influencers on the sales growth.

Keywords: Influencer Marketing, Brand Growth, Data Analytics, Random Forest Regression, Campaign