The Role of E-Marketing in Sales Enhancement For (Lg) Arab East (Levant) – Case Study

Abstract: The main aim of this paper is to study the role of E-marketing in sales enhancement in Jordan. A questionnaire was adopted from previous studies and distributed among managers, assistant or deputy director, and head of division at (LG) Levant company in Jordan. The sample of the study consisted 108 respondents. SPSS software was used to analyze the data. The study concluded a number of results achieved (LG) Levant company in Jordan (= 0.05 α) for electronic marketing in its dimensions (Facebook, Twitter, mobile applications) on the activation of sales with indicators (purchase percentage, repeat purchase) in Jordan. The researchers also recommended the need to work to achieve success. And the need to develop the concept of solving the problem of sales in (LG) Levant company in Jordan. 

Keywords: E-Marketing, Facebook, Twitter, Mobile Applications, Sales Activation, Purchase History, Repeat Purchase, Jordan.